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This post is all about best Korean skincare brands.
If you’re on a quest for glowing, hydrated, and youthful skin, Korean skin care should be your go-to. With their innovative formulas, gentle ingredients, and focus on skin health, Korean skincare products have taken the world by storm — and for good reason.
Whether you’re new to K-beauty or a long-time enthusiast, I’ve curated a list of the 14 best Korean skincare brands that are dominating the beauty space in 2025 and I personally love. These brands are loved globally for their standout skincare products, from cleansing oils to serums, essences, and masks.
Let’s dive into the world of Korean beauty and discover the top brands making waves (and glass skin) happen.
Affordable Korean Skincare Brands
Purito
Purito stands out for its eco-friendly approach and transparency in ingredients, making it a favorite among those with sensitive skin and sustainability concerns. Their Centella Green Level line, which includes serums, cleansers, and toners, focuses on soothing the skin using key ingredients like Centella Asiatica extract and hyaluronic acid. The brand avoids artificial fragrances and harsh chemicals, prioritizing skin health over trends. If you’re looking for clean Korean skincare products that are gentle yet effective, Purito is a solid choice.
I tested and loved this moisturizer. It’s very light and feels very nice on the skin.
Some By Mi
Some By Mi has built a loyal following thanks to its powerful acne-fighting Korean skincare products. Their best-selling AHA-BHA-PHA 30 Days Miracle Toner is formulated with exfoliating acids, tea tree extract, and niacinamide to clear pores and brighten dull skin. The brand focuses on clean, functional formulas that deliver quick results without overwhelming the skin barrier. Ideal for acne-prone or oily skin types. Some By Mi also offers cleansers, masks, and serums that support long-term skin health.
Klairs
Gentle, vegan, and effective, Klairs is a go-to brand for anyone with sensitive skin. Their Supple Preparation Facial Toner and Freshly Juiced Vitamin C Serum are two of the most raved-about Korean beauty products for brightening and soothing the skin. Klairs focuses on simplified skincare routines, eliminating unnecessary additives and sticking to what works. With an emphasis on transparency, ethical sourcing, and minimal irritation, Klairs has earned its place among the most trusted Korean skincare brands today.
Missha
Missha is a beloved Korean skincare brand known for delivering high-quality skin care products at accessible prices. Their best-selling Time Revolution First Treatment Essence is often compared to luxury counterparts, boasting fermented ingredients that brighten, hydrate, and refine skin texture. Ideal for those seeking glass skin, Missha’s formulas are packed with key ingredients like niacinamide, hyaluronic acid, and peptides. With a wide range of serums, essences, cleansers, and sunscreens, Missha caters to all skin types. Especially those looking to start a strong, effective Korean skincare routine.
I also tested and loved:
Holika Holika
Holika Holika is a fun, accessible Korean beauty brand known for its playful packaging and surprisingly powerful formulas. The brand’s famous Aloe Soothing Gel is loved for calming sensitive skin, while their cleansing balms, masks, and essences cater to a variety of skin types. Holika Holika combines natural extracts with proven actives to deliver visible results without breaking the bank. Whether you’re a K-beauty newbie or a seasoned skincare enthusiast, Holika Holika has effective, skin-loving care products for everyone.
I’m currently using Holika Holika moisturizer and loving it.
Mid-Range Korean Skincare Brands
COSRX
COSRX is a global favorite, known for its minimalist packaging and high-performance Korean skincare. The COSRX Advanced Snail 96 Mucin Power Essence is one of the most talked-about Korean skin care products, containing 96% snail secretion filtrate to hydrate, repair, and calm irritated or sensitive skin. This essence is a top choice for achieving glass skin, especially when paired with a hyaluronic acid serum. COSRX also offers a wide range of cleansers, toners, and sunscreens suitable for all skin types.
Innisfree
Innisfree is a nature-based Korean beauty brand that combines effective botanicals with eco-conscious practices. Its hero ingredients, like green tea, volcanic clay, and bija seed oil, are responsibly sourced from Jeju Island. Their Green Tea Seed Serum is a cult classic, perfect for boosting hydration and balancing the skin barrier. With products ranging from cleansing balms to sunscreen, Innisfree is ideal for anyone looking for gentle yet powerful skincare.
Beauty of Joseon
Rooted in traditional Korean herbal medicine, Beauty of Joseon combines time-tested ingredients with modern skincare science. Their serums, essences, and cleansing oils are packed with key ingredients like ginseng, rice bran, and green tea to promote healthy, luminous skin. The Beauty of Joseon Relief Sun sunscreen is a cult favorite, loved for its lightweight feel and non-irritating formula. Ideal for fans of historical K-beauty with a modern twist, this brand offers rich heritage with real results.
Banila Co
No Korean skin care list is complete without mentioning Banila Co, best known for their award-winning Clean It Zero Cleansing Balm. This balm melts away makeup, sunscreen, and dirt without drying out the skin — making it the perfect first step in any double cleansing routine. The brand also offers different versions of their balm to suit various skin types, including sensitive, dry, and oily skin. With additional products like toners, serums, and masks, Banila Co is a one-stop shop for glowing, clean skin.
Neogen
Neogen is a science-forward Korean beauty brand celebrated for its innovative technologies and multifunctional skincare products. The brand’s Real Ferment Micro Essence and Bio-Peel Gauze Peeling toner pads are go-to choices for brightening, exfoliating, and hydrating sensitive skin. Known for incorporating gentle formulas with potent ingredients like green tea, fermented rice extract, and collagen, Neogen appeals to those seeking visible results with minimal irritation. Their product lineup includes everything from cleansing oils and serums to creams and cleansing foams, making it easy to build a personalized Korean skin care regimen.
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Premium Korean Skincare Brands
Laneige
A leader in hydration-focused skin care, Laneige is best known for its iconic Lip Sleeping Mask — a must-have for soft, supple lips overnight. The brand uses cutting-edge Water Science™ technology to ensure maximum moisture delivery to the skin. Laneige’s sleeping masks, eye creams, and serums are excellent choices for anyone struggling with dry skin or looking to enhance their nightly skincare ritual. Their luxurious textures and refreshing formulas have earned them a permanent spot in the world of Korean beauty.
Dr. Jart+
With its roots in dermatology, Dr. Jart+ blends science and Korean skincare innovation to deliver clinically effective care products. Best known for its Cicapair and Ceramidin lines, the brand focuses on barrier repair and deep hydration. Many of their formulas are dermatologist-tested and safe for sensitive skin, making them a trusted name in Korean skin care. Their multifunctional creams, serums, and masks are ideal for targeting issues like redness, dryness, and uneven texture.
Erborian
Blending Korean ingredients with French skincare elegance, Erborian offers hybrid beauty products that simplify your routine while delivering real results. Known for their BB creams, cleansing oils, and ginseng-infused creams, this brand caters to modern consumers looking for quick, effective solutions. Their use of key ingredients like bamboo, ginseng, and licorice root helps target signs of aging and uneven texture. Erborian products are gentle enough for sensitive skin yet powerful enough to deliver noticeable improvements in tone and radiance.
Sulwhasoo
A symbol of luxury in the world of Korean skincare, Sulwhasoo blends traditional Korean herbal medicine with cutting-edge cosmetic science. Their signature skin care products feature precious ingredients like ginseng, lotus, and red pine to deeply nourish and rejuvenate dry skin and mature skin types. The Concentrated Ginseng Renewing Cream is a standout, offering anti-aging benefits and enhanced elasticity. Ideal for those seeking high-performance, heritage-rich Korean beauty products, Sulwhasoo provides a sensorial skincare experience backed by decades of research.
Choosing the right Korean skin care brand depends on your individual skin type, concerns, and preferences. But these 14 brands are excellent starting points for anyone seeking top-quality Korean skincare products in 2025. Whether you’re after the healing power of snail secretion filtrate, the hydrating magic of hyaluronic acid, or the soothing calm of green tea, there’s a Korean beauty solution for you.
And as always, consult a certified dermatologist if you’re trying new products or managing complex skin concerns.
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