This blog post is all about 17 Best Old Money Clothing Brands to Shop in 2025.
As someone deeply fascinated by the ‘old money‘ aesthetic, I’ve spent years exploring brands that embody this timeless style. In 2025, the allure of old money and quiet luxury continues to captivate fashion enthusiasts like myself. Before diving into my top old money clothing brands, let’s explore what ‘old money’ and ‘quiet luxury’ truly mean.
Old Money Aesthetic and Quiet Luxury Fashion
The ‘old money’ aesthetic is more than just a fashion statement; it’s a lifestyle. It’s characterized by understated elegance, quality over quantity, and a preference for timeless pieces over fleeting trends. This style exudes a sense of heritage and sophistication without the need for flashy logos or overt displays of wealth. Quiet luxury, on the other hand, is the essence of the old money aesthetic. It’s about appreciating the finer details, the craftsmanship, and the story behind each piece. It’s luxury that whispers, not shouts.
Now, let me share with you my curated list of the top old money brands that perfectly capture this old money aesthetic in 2025.
Affordable Old Money Brands:
COS
Known for minimalist, modern designs, COS offers timeless pieces like tailored trousers, simple blazers, and neutral knits. Their high-quality fabrics and clean silhouettes create an understated elegance. The brand offers affordable luxury with a focus on longevity.
Massimo Dutti
A sophisticated and understated brand offering tailored pieces, Massimo Dutti emphasizes neutral tones, classic silhouettes, and refined materials. It blends affordability with a luxury aesthetic. They specialize in European-inspired elegance.
Diish
Diish is another old money fashion brand I turn to for sustainable, high-quality pieces that align with the old money values of durability and timeless elegance. Their unique approach to fashion is both refreshing and inspiring.
Uniqlo
Known for minimalist, well-made basics, Uniqlo offers affordable cashmere sweaters, blazers, and wool trousers. Their clean, neutral-colored designs fit seamlessly into a classic wardrobe. The brand focuses on quality at a reasonable price.
Mango
A Spanish brand that offers sophisticated, minimalist clothing at affordable prices, Mango’s designs emphasize neutral tones and tailored cuts. Their pieces are versatile and fit into both casual and formal old money fashion wardrobes. They often feature European elegance.
& Other Stories
& Other Stories offers women a wide range of clothing, shoes, bags, and accessories focused on chic, sophisticated style. Part of the H&M Group, it’s committed to sustainability and quality in every piece.
J.Crew
Known for preppy, classic American staples, J.Crew offers well-made basics like chinos, blazers, and cashmere sweaters. Their pieces emphasize quality and versatility. The brand often has sales, making their items more accessible.
Banana Republic
Offering a balance of classic and modern styles, Banana Republic is known for well-tailored blazers, trousers, and button-downs. Their pieces are polished and timeless. Frequent sales and outlets make them accessible.
Mid-Range Old Money Clothing Brands
Sandro
Sandro’s Parisian chic resonates with my love for minimalist and sophisticated fashion. Their clean lines and sophisticated silhouettes make them a staple in my old money-inspired wardrobe.
Sézane
Sézane’s relaxed, bohemian elegance adds a feminine touch to the old money aesthetic clothes. Their fine materials and attention to detail make each piece a delightful addition to my collection.
ME+EM
British brand ME+EM’s contemporary and versatile designs align well with my personal style. Their blend of luxury and practicality makes their pieces a go-to for modern yet timeless fashion. They have wide range of old money aesthetic outfits to choose from.
Maje
Maje is another excellent fashion brand that can fit into the old money aesthetic, particularly for those looking to incorporate a modern, French-inspired twist. While Maje leans towards a more contemporary, youthful elegance, many of its pieces exude the timeless sophistication and subtle luxury that resonate with old money styling.
Reformation
Reformation is a fantastic option for those seeking a more sustainable and trendy take on the old money aesthetic. While it’s not a traditional old money brand, it can fit the vibe depending on how you style their pieces. The brand is known for its minimalist, timeless designs, which often include clean lines, neutral tones, and elegant silhouettes—all of which align with the understated sophistication associated with old money fashion.
Luxury Old Money Clothing Brands
Ralph Lauren
This brand offers timeless preppy style, featuring polo shirts, knitwear, and chinos. It embodies old-world refinement with a relaxed American twist. Ralph Lauren’s Polo line is more affordable compared to their luxury collections.
Hugo Boss
Hugo Boss is my go-to for tailored sophistication. Their suits and casual wear, with their sleek and modern designs, offer a contemporary twist to the old money style. It’s the brand I choose when I want to feel effortlessly polished.
Tommy Hilfiger
With its classic American preppy style, Tommy Hilfiger offers polo shirts, tailored jackets, and casual yet refined pieces. The brand often incorporates nautical elements that fit into old money aesthetics. Their accessible price points make them a popular choice.
Totême
I admire Totême for their Scandinavian minimalism blended with classic luxury. It’s a brand that speaks to my preference for contemporary yet timeless fashion.
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In 2025, these distinguished brands continue to define the essence of the old money aesthetic in the ever-evolving fashion world. They embody a lifestyle that deeply values heritage, quality, timeless design, and classic style, all while maintaining an understated approach to luxury. These brands have stood the test of time, setting themselves apart from fleeting fashion trends with their old money outfits that appeal to discerning wealthy people. Whether it’s the classic elegance of Ralph Lauren or the modern minimalism of COS, each of these esteemed designer names brings its unique charm to my love for this enduring style, making a mark in the fashion industry.
FAQ:
Is Ralph Lauren an Old Money Brand?
Ralph Lauren is often associated with the ‘old money’ aesthetic due to its classic, timeless designs and understated luxury. The brand embodies a sense of tradition and sophistication, often featuring styles that reflect the preppy, Ivy League look synonymous with American upper-class society. While not originating from an ‘old money’ background itself, Ralph Lauren has successfully cultivated an image that resonates with the old money ethos. It’s more about the lifestyle and values the brand represents than its historical origins. Thus, Ralph Lauren is considered an old money clothing brand in terms of style and aesthetic, rather than lineage.
How To Dress For Old Money Style?
To start embracing an old money style, focus on building a wardrobe with classic, timeless pieces that prioritize quality over quantity. Invest in essentials like well-tailored blazer, cashmere sweaters, classic trench coats, linen shirts, merino wool jumpers, little black dresses and neutral-toned trousers. Opt for understated elegance in your accessories, choosing items like simple watches, leather belts, and discreet jewelry. Embrace a palette of neutral colors and avoid trendy patterns or logos for a more timeless look. Lastly, prioritize fit and fabric quality to ensure each piece not only looks but also feels luxurious and lasts longer. Get style inspiration from icons like: Jackie Kennedy, Grace Kelly or Audrey Hepburn.
How to Build Capsule Wardrobe from Scratch (Easy Guide)
How To Look Expensive On A Budget?
To look expensive on a budget, focus on a minimalist wardrobe with a few well-made key pieces from high-quality fabrics in neutral tones that can be easily mixed and matched. Invest in classic pieces and high-quality basics like a crisp white shirt, tailored trousers, and classic pumps. Accessorize smartly with simple, elegant pieces like a structured handbag or a pair of stud earrings. Keep your clothes well-maintained, ensuring they are always clean, pressed, and free of visible wear. Lastly, carry yourself with confidence, as good posture and self-assuredness can elevate any outfit. No need to buy anything from luxury brands.
How to Look Expensive on a Budget: Tips and Tricks
What Colors Do Old Money Wear?
Old money style typically gravitates towards a palette of neutral and classic colors. Key choices include navy blue, a symbol of sophistication; beige and camel, for their understated elegance; crisp white, reflecting cleanliness and simplicity; hunter green, adding a touch of subdued richness; and various shades of grey, from light to charcoal, for versatility. Burgundy is also favored for its depth, while black is used sparingly, reserved mainly for formal attire. These colors are chosen for their timelessness and ease of coordination, embodying the old money ethos of understated luxury.
What is The Old Money Clothing Style Called?
The old money clothing style is often referred to as “quiet luxury”, “preppy” or “classic.” It reflects a timeless, understated elegance with high-quality fabrics, neutral tones, and traditional cuts. This style is characterized by brands like Ralph Lauren, Brooks Brothers, and Chanel, often associated with upper-class heritage and elite social circles. It emphasizes subtlety, avoiding flashy logos, and focuses on refinement and longevity.
