This blog post is all about 10 Best Old Money Brands to Shop in 2024.
As someone deeply fascinated by the ‘old money‘ aesthetic, I’ve spent years exploring brands that embody this timeless style. In 2024, the allure of old money and quiet luxury continues to captivate fashion enthusiasts like myself. Before diving into my top old money clothing brands, let’s explore what ‘old money’ and ‘quiet luxury’ truly mean.
Understanding Old Money and Quiet Luxury
The ‘old money’ aesthetic is more than just a fashion statement; it’s a lifestyle. It’s characterized by understated elegance, quality over quantity, and a preference for timeless pieces over fleeting trends. This style exudes a sense of heritage and sophistication without the need for flashy logos or overt displays of wealth. Quiet luxury, on the other hand, is the essence of the old money aesthetic. It’s about appreciating the finer details, the craftsmanship, and the story behind each piece. It’s luxury that whispers, not shouts.
Now, let me share with you my curated list of the top old money brands that perfectly capture this old money aesthetic in 2024.
1. Sandro
Sandro’s Parisian chic resonates with my love for minimalist and sophisticated fashion. Their clean lines and sophisticated silhouettes make them a staple in my old money-inspired wardrobe.
2. Sézane
Sézane’s relaxed, bohemian elegance adds a feminine touch to the old money aesthetic. Their fine materials and attention to detail make each piece a delightful addition to my collection.
3. J.Crew
J.Crew has been a long-standing favorite of mine for their classic American tailoring. Their preppy style is both versatile and stylish, perfect for everyday elegance.
4. Diish
Diish is a brand I turn to for sustainable, high-quality pieces that align with the old money values of durability and timeless elegance. Their unique approach to fashion is both refreshing and inspiring.
5. ME+EM
British brand ME+EM’s contemporary and versatile designs align well with my personal style. Their blend of luxury and practicality makes their pieces a go-to for modern yet timeless fashion.
6. Totême
I admire Totême for their Scandinavian minimalism blended with classic luxury. It’s a brand that speaks to my preference for contemporary yet timeless fashion.
7. COS
COS’s modern, functional ethos adds a unique flavor to my old money aesthetic. Their minimalist designs and commitment to sustainability resonate with my values and style preferences.
8. Massimo Dutti
Massimo Dutti’s European flair adds a unique dimension to my wardrobe. Their high-quality materials and understated designs are perfect for those days when I aim for an effortless, yet elegant look.
9. Ralph Lauren
Another old money brand: Ralph Lauren has always been a personal favorite of mine and it’s one of iconic brands in the world of old money fashion brands. Their ability to blend classic American style with an air of English nobility perfectly captures the old money vibe. From their Polo shirts line to the Purple Label, each piece feels like a nod to a bygone era of elegance.
10. Hugo Boss
Hugo Boss is my go-to for tailored sophistication. Their suits and casual wear, with their sleek and modern designs, offer a contemporary twist to the old money style. It’s the brand I choose when I want to feel effortlessly polished.
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Honorable Mentions: Sancia the Label & Almada Label
- Sancia the Label: Their artisanal approach to leather goods and apparel adds a bohemian elegance to my wardrobe.
- Almada Label: I admire Almada Label for their commitment to sustainability and ethical fashion. Their elegant designs are perfect for the eco-conscious fashion enthusiast in me.
In 2024, these distinguished brands continue to define the essence of the old money aesthetic in the ever-evolving fashion world. They embody a lifestyle that deeply values heritage, quality, timeless design, and classic style, all while maintaining an understated approach to luxury. These brands have stood the test of time, setting themselves apart from fleeting fashion trends with their old money outfits that appeal to discerning wealthy people. Whether it’s the classic elegance of Ralph Lauren or the modern minimalism of COS, each of these esteemed designer names brings its unique charm to my love for this enduring style, making a mark in the fashion industry.
FAQ:
Is Ralph Lauren an Old Money Brand?
Ralph Lauren is often associated with the ‘old money’ aesthetic due to its classic, timeless designs and understated luxury. The brand embodies a sense of tradition and sophistication, often featuring styles that reflect the preppy, Ivy League look synonymous with American upper-class society. While not originating from an ‘old money’ background itself, Ralph Lauren has successfully cultivated an image that resonates with the old money ethos. It’s more about the lifestyle and values the brand represents than its historical origins. Thus, Ralph Lauren is considered an old money brand in terms of style and aesthetic, rather than lineage.
How do dess for old money style?
To start embracing an old money style, focus on building a wardrobe with classic, timeless pieces that prioritize quality over quantity. Invest in well-tailored essentials like blazers, cashmere sweaters, and neutral-toned trousers. Opt for understated elegance in your accessories, choosing items like simple watches, leather belts, and discreet jewelry. Embrace a palette of neutral colors and avoid trendy patterns or logos for a more timeless look. Lastly, prioritize fit and fabric quality to ensure each piece not only looks but also feels luxurious and lasts longer.
How to Build Capsule Wardrobe from Scratch (Easy Guide)
How To Look Expensive On A Budget?
To look expensive on a budget, focus on a minimalist wardrobe with a few well-made key pieces from high-quality fabrics in neutral tones that can be easily mixed and matched. Invest in classic pieces and high-quality basics like a crisp white shirt, tailored trousers, and classic pumps. Accessorize smartly with simple, elegant pieces like a structured handbag or a pair of stud earrings. Keep your clothes well-maintained, ensuring they are always clean, pressed, and free of visible wear. Lastly, carry yourself with confidence, as good posture and self-assuredness can elevate any outfit. No need to buy anything from luxury brands.
How to Look Expensive on a Budget: Tips and Tricks
What colors do old money wear?
Old money style typically gravitates towards a palette of neutral and classic colors. Key choices include navy blue, a symbol of sophistication; beige and camel, for their understated elegance; crisp white, reflecting cleanliness and simplicity; hunter green, adding a touch of subdued richness; and various shades of grey, from light to charcoal, for versatility. Burgundy is also favored for its depth, while black is used sparingly, reserved mainly for formal attire. These colors are chosen for their timelessness and ease of coordination, embodying the old money ethos of understated luxury.
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