This blog post is all about 17 Best Old Money Brands to Shop in 2025.
The old money aesthetic is more than just a fashion trend—it’s a lifestyle. Rooted in timeless elegance, quality craftsmanship, and understated luxury, this style prioritizes classic over trendy. Whether you’re looking for affordable old money brands or luxury investment pieces, this guide covers the best brands that define the quiet luxury movement in 2025.
What Defines ‘Old Money’ & ‘Quiet Luxury’ Fashion?
Old money fashion is built on heritage, sophistication, and quality over quantity. Key characteristics include:
✔️ Minimalist designs – No flashy logos or excessive branding.
✔️ High-quality fabrics – Wool, cashmere, linen, and silk.
✔️ Timeless silhouettes – Well-tailored blazers, crisp button-downs, and structured coats.
✔️ Neutral & classic color palettes – Beige, navy, camel, and off-white.
Now, let me share with you my curated list of the top old money brands that perfectly capture this old money aesthetic in 2025.
Best Affordable Old Money Brands
If you love the old money aesthetic but prefer affordable brands, these options balance luxury with accessibility.
COS
💰 Price Range: $50 – $300
🌟 Best For: Tailored trousers, neutral knits, structured blazers
COS is known for its Scandinavian-inspired minimalism. Their clean silhouettes and premium-quality fabrics make them a go-to brand for affordable luxury seekers.
Massimo Dutti – Classic European Elegance
💰 Price Range: $75 – $400
🌟 Best For: Timeless coats, silk blouses, sophisticated workwear
Owned by Zara’s parent company, Massimo Dutti offers a more refined, elegant take on fashion with a quiet luxury appeal.
Dissh
💰 Price Range: $100 – $400
🌟 Best For: Elevated basics, sustainable luxury, neutral-toned wardrobe staples
If you’re looking for old money fashion with a sustainable edge, Dissh is a must-know brand. Known for its neutral-toned, high-quality basics, Dissh embraces the quiet luxury movement while prioritizing ethical production.
Uniqlo
💰 Price Range: $30 – $200
🌟 Best For: Cashmere sweaters, wool trousers, classic trench coats
If you’re building a capsule wardrobe, Uniqlo provides premium fabrics at an affordable price point, making it an old money must-have.
Mango
💰 Price Range: $50 – $300
🌟 Best For: Timeless coats, tailored blazers, polished workwear
Mango is a Spanish fashion brand known for sophisticated yet affordable clothing. Its minimalist, European-inspired designs make it a go-to for those embracing the old money aesthetic on a budget.
& Other Stories
💰 Price Range: $75 – $350
🌟 Best For: Elegant knitwear, Parisian-inspired outfits, stylish workwear
A part of the H&M Group, & Other Stories offers sophisticated, feminine fashion with a touch of Parisian elegance. Its high-quality craftsmanship and classic pieces make it a great choice for old money-inspired outfits.
J.Crew
💰 Price Range: $80 – $500
🌟 Best For: Preppy staples, classic cashmere, Ivy League-inspired fashion
If you love the old money preppy look, J.Crew is a must-have brand. Known for its Ivy League-inspired style, J.Crew offers well-made basics that are perfect for a timeless, refined wardrobe.
Banana Republic
💰 Price Range: $100 – $500
🌟 Best For: Tailored blazers, sophisticated basics, timeless workwear
Banana Republic is a go-to brand for classic, polished fashion that seamlessly fits into the old money and quiet luxury aesthetic. With its well-tailored pieces, premium fabrics, and neutral color palette, it’s a perfect mix of classic elegance and modern minimalism.
Mid-Range Old Money Brands
Sandro
💰 Price Range: $150 – $800
🌟 Best For: Feminine blazers, elegant midi dresses
Sandro is perfect for those who love old money fashion with a modern edge. The brand blends Parisian refinement with timeless silhouettes.
Sézane
💰 Price Range: $100 – $400
🌟 Best For: Elegant knitwear, feminine tailoring, vintage-inspired pieces
Sézane is a Parisian brand known for its effortlessly chic, vintage-inspired designs. With a focus on quality craftsmanship and sustainable production, Sézane captures the quiet luxury aesthetic with feminine silhouettes and timeless elegance.
ME+EM
💰 Price Range: $200 – $1,000
🌟 Best For: High-end workwear, versatile investment pieces
British brand ME+EM is a favorite among quiet luxury lovers thanks to its tailored cuts, premium materials, and effortless sophistication.tfits to choose from.
Maje
💰 Price Range: $150 – $600
🌟 Best For: Tailored blazers, structured dresses, modern elegance
If you’re looking for a modern twist on old money fashion, Maje is the perfect blend of contemporary French sophistication and timeless elegance. With clean lines, tailored silhouettes, and high-end fabrics, Maje offers a chic take on the quiet luxury movement.
Reformation
💰 Price Range: $150 – $500
🌟 Best For: Feminine dresses, minimalist elegance, sustainable luxury
Reformation blends eco-conscious fashion with timeless sophistication. While slightly trendier, its minimalist silhouettes, neutral color palettes, and premium fabrics make it a great choice for modern old money outfits.
Luxury Old Money Brands
Ralph Lauren
💰 Price Range: $100 – $5,000
🌟 Best For: Classic polo shirts, structured blazers, Ivy League elegance
Ralph Lauren is synonymous with old money style, from Polo Ralph Lauren’s preppy pieces to Purple Label’s ultra-luxurious tailoring.
Hugo Boss
💰 Price Range: $250 – $3,000
🌟 Best For: Sleek, sophisticated businesswear
Whether it’s a perfectly tailored suit or a chic cashmere coat, Hugo Boss is the go-to brand for polished and timeless style.
Tommy Hilfiger
💰 Price Range: $80 – $500
🌟 Best For: Preppy essentials, nautical-inspired outfits, timeless Ivy League fashion
If you love the classic American preppy aesthetic, Tommy Hilfiger is a staple in old money fashion. With its East Coast heritage, nautical influences, and tailored silhouettes, Tommy Hilfiger captures the essence of Ivy League style.
Totême
💰 Price Range: $300 – $1,500
🌟 Best For: Minimalist, high-end essentials
Totême’s subtle luxury aesthetic makes it a top pick for understated elegance. Think cashmere coats, silk blouses, and refined tailoring.
Read more:
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In 2025, these distinguished brands continue to define the essence of the old money aesthetic in the ever-evolving fashion world. They embody a lifestyle that deeply values heritage, quality, timeless design, and classic style, all while maintaining an understated approach to luxury. These brands have stood the test of time, setting themselves apart from fleeting fashion trends with their old money outfits that appeal to discerning wealthy people. Whether it’s the classic elegance of Ralph Lauren or the modern minimalism of COS, each of these esteemed designer names brings its unique charm to my love for this enduring style, making a mark in the fashion industry.
FAQ:
Is Ralph Lauren an Old Money Brand?
Ralph Lauren is often associated with the ‘old money’ aesthetic due to its classic, timeless designs and understated luxury. The brand embodies a sense of tradition and sophistication, often featuring styles that reflect the preppy, Ivy League look synonymous with American upper-class society. While not originating from an ‘old money’ background itself, Ralph Lauren has successfully cultivated an image that resonates with the old money ethos. It’s more about the lifestyle and values the brand represents than its historical origins. Thus, Ralph Lauren is considered an old money clothing brand in terms of style and aesthetic, rather than lineage.
How To Dress For Old Money Style?
To start embracing an old money style, focus on building a wardrobe with classic, timeless pieces that prioritize quality over quantity. Invest in essentials like well-tailored blazer, cashmere sweaters, classic trench coats, linen shirts, merino wool jumpers, little black dresses and neutral-toned trousers. Opt for understated elegance in your accessories, choosing items like simple watches, leather belts, and discreet jewelry. Embrace a palette of neutral colors and avoid trendy patterns or logos for a more timeless look. Lastly, prioritize fit and fabric quality to ensure each piece not only looks but also feels luxurious and lasts longer. Get style inspiration from icons like: Jackie Kennedy, Grace Kelly or Audrey Hepburn.
How to Build Capsule Wardrobe from Scratch (Easy Guide)
How To Look Expensive On A Budget?
To look expensive on a budget, focus on a minimalist wardrobe with a few well-made key pieces from high-quality fabrics in neutral tones that can be easily mixed and matched. Invest in classic pieces and high-quality basics like a crisp white shirt, tailored trousers, and classic pumps. Accessorize smartly with simple, elegant pieces like a structured handbag or a pair of stud earrings. Keep your clothes well-maintained, ensuring they are always clean, pressed, and free of visible wear. Lastly, carry yourself with confidence, as good posture and self-assuredness can elevate any outfit. No need to buy anything from luxury brands.
How to Look Expensive on a Budget: Tips and Tricks
What Colors Do Old Money Wear?
Old money style typically gravitates towards a palette of neutral and classic colors. Key choices include navy blue, a symbol of sophistication; beige and camel, for their understated elegance; crisp white, reflecting cleanliness and simplicity; hunter green, adding a touch of subdued richness; and various shades of grey, from light to charcoal, for versatility. Burgundy is also favored for its depth, while black is used sparingly, reserved mainly for formal attire. These colors are chosen for their timelessness and ease of coordination, embodying the old money ethos of understated luxury.
What is The Old Money Clothing Style Called?
The old money clothing style is often referred to as “quiet luxury”, “preppy” or “classic.” It reflects a timeless, understated elegance with high-quality fabrics, neutral tones, and traditional cuts. This style is characterized by brands like Ralph Lauren, Brooks Brothers, and Chanel, often associated with upper-class heritage and elite social circles. It emphasizes subtlety, avoiding flashy logos, and focuses on refinement and longevity.
